2025 at Wanderboat
Halloween Design
Duration: 4 weeks
ROLE: UI/Visual designer
A seasonal visual refresh for the Wanderboat app, designed to create a more playful and immersive holiday experience.
As the solo UI & visual designer on the team, I collaborated closely with product designers to explore interaction details that could naturally blend into the existing product experience while enhancing the Halloween atmosphere. Beyond the in-app experience, I also worked with the marketing team to extend the visual language across social and offline touchpoints.
Output 01
In-App Experience
A lightweight UI refresh to enhance the seasonal mood
Introduced subtle motion cues to guide attention.
Refreshed key icons with a Halloween treatment.
Balanced playful expression with clarity, consistency and familiarity.
Original
Halloween (Launched)
Interactive demo
Output 02
App Store Listing
A seasonal App Store visual designed to capture attention at first glance.
Used the boat as the primary visual anchor.
Structured information for quick scanning.
Output 03
Social Launch Video
36.7K View
Translated in-app visuals into motion storytelling.
Amplified the playful Halloween mood through animation.
Output 04
Offline Events Stickers
A sticker series created for offline community events.
Extended Wanderboat’s visual language into physical touchpoints.
Designed to bring a playful layer to the brand experience.
Take Away
This was a 0-to-1 seasonal project spanning creative strategy, product, and marketing execution, brought to life through close cross-functional collaboration.
One of the most enjoyable parts of the process was exploring how the Halloween visual language could expand beyond the app — into social content, App Store assets, stickers, and even a small interactive light for offline events.
It was rewarding to see people connect with and remember the playful Wanderboat boat character across both digital and physical touchpoints.